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Way to Quit offers free and confidential tools to help you quit nicotine, always available 24/7 and proven to help you succeed.
To encourage smokers to quit, we created a campaign to help smokers see the game of chance they're playing and how eventually for everyone the consequences will catch up to you... you just never know what they might be.
Art Direction: Abigail Steele Copy Writer: Ryan Izant Creative Director: Destin Cox
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