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Way to Quit offers free and confidential tools to help you quit nicotine, always available 24/7 and proven to help you succeed. 

To encourage smokers to quit, we created a campaign that spoke to our target audience (30+ years of age smokers) using nostalgic 80's video game graphics and language. This campaign was not originally in the scope of the year but the client loved the idea so much they found room in their budget.

Art Direction: Abigail Steele        Copy Writer: Ryan Izant        Creative Director: Destin Cox  

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